Visual Branding
One of the most important investments a business can have. Consisting all visual elements that can be used to represent your business. From your logo, business card, to your company profile. Each component works together, creating your brand's overall look and feel through visual elements. It is the time build your business’s Visual Branding!
What is the purpose of Visual Branding
Why is Visual Branding Important
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Visual branding the soul of your business
Visual Branding is important for your business because to admit it or not, people will judge a book by its cover. Meaning, if your visual branding doesn’t interest them, they wouldn’t even take a glance at your business. They will instantly evaluate if your business worth their time and money or not just by looking at the Visual Branding.
That’s because in many ways, the brand experience echoes the customer experience. Your Visual Branding can tell customers what to expect whether its professionalism, detail-oriented, high quality, vibrant, premium, something serious or something playful.
How your Visual Branding represents your business can tell a lot about its position in the industry, also known as brand positioning. With premium visuals and personalized design work, the audience can tell you’re hinting to them to expect to pay for a high-quality product. The same goes for when you’re squeezing by with the bare minimum, signaling the audience that you may have a smaller budget and costs them lower prices in the market. Appropriate Visual Branding can draw customers instantly.
Serving you as a guiding force, keeps you aligned with your business’s core values and inspire you to do more.
Your Business Needs Visual Branding Because…
Visual Elements
People will judge your business by its visual elements
Brand Experience
The brand experience echoes the customer experience
Brand Position
It positions your brand in the industry and draw customers
Brand Values
Aligns you with the core values and inspire you to do more
How Visual Branding Works
Grabs attention
Attention spans are short these days – especially consumers.
Businesses only got about 2 seconds to grab audience’s attention and gain their interest to know more. In a creative way, Visual Branding can attract the audience in a short time and communicate your business’s core values.
Consumers tend to judge a business by its appearance, with that short attention span, having Visual Branding to represent your business might give you an advantage.
Gives strong first impression
You have one chance to get this right.
The first introduction of a business to their consumers is through visual communication, which is Visual Branding. When Visual Branding elements are designed well, gaining audience’s interest and make them wanting to know more would be easier.
It’ll be best if you make a first impression that can instantly communicate what your business can offer – services, products, values.
Identifies the brand
Successful Visual Branding is about telling a story that will influence customers’ emotions – plain and simple.
Starting from a logo design which is only a part of a business’s Visual Branding but it also serves as a foundation to the entire narrative on which a business is built.
A logo sets the stage for the story. Personalized colors, shapes, elements and fonts is all determined by what story a business wants to tell. These elements will create a concrete brand identity and be translated to all a business’s Visual Branding materials.
Audience can recognize it
A consistent visual representation can lead the audience to put attention and interest in a business.
It’s a tool of identification. Audience who sees consistency in Visual Branding can recognize the business. Ideally, we want people to quickly remember what a business does when they see a visual representation of a business.
Since people like visual representations better than text, it can trigger a positive recall about a business that the name of the business itself might not. Even some people are more likely to forget the name of the business but will immediately remember the association of a visual element.
Differentiates you from competitors
Being different with your Visual Branding can immediately tell your consumers why your business is unique.
Well-designed Visual Branding with the right icon or proper font can tell audience a lot about the business, from its background (fun, professional, relaxed) until their mission (efficiency, innovation, and entertainment).
In other words, Visual Branding can deliver a business’s values and show why it isn’t like the other competitors.
Nurtures brand loyalty
Consumers want consistency.
As a business grows, their visual representations will become more familiar to a large range of audience. Familiarity in Visual Branding will create the perception that a business is accessible and trustworthy.
Consumer’s trust can be built by well-designed Visual Branding, and loyalty is quick to follow. Once the consumers like a business, they will seek it again and again – and the visual representations is the first thing they’ll look for.
Patent / Trademark
Your brand is your business's identity, so it's important to secure it. To be sure no one improperly uses your business's name or branding, you need to obtain a trademark.
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