Diamond Hire Rebranding Success Story

Naikreatif is proud and forever grateful partnered with Diamond Hire Group to lead a comprehensive brand transformation as the company transitioned from its long-established identity as Coates Indonesia into a unified, future-ready brand. The objective extended beyond visual renewal, this rebranding required translating decades of operational credibility, technical expertise, and industry trust into a modern, scalable brand system without disrupting day-to-day operations. Naikreatif developed the core brand identity, including logo creation, tagline brainstorming and a complete Graphic Standard Manual (GSM), and delivered a full rollout across corporate and operational touchpoints. This included stationery systems, company profile, marketing kits, uniforms, fleet and equipment applications, interior and exterior signage systems, and structured launch assets, ensuring consistency across head office, branches, workshops, and field operations.

To ensure successful adoption, Naikreatif supported Diamond Hire Group with a phased rollout strategy focused on internal alignment and business continuity, including internal announcements, employee socialization through launch videos, and coordinated customer and supplier communications. In parallel, we led the brand’s digital transformation by redesigning and developing a custom, SEO-optimized website to strengthen brand credibility, improve user experience, and support long-term growth objectives. This was reinforced with social media strategy, content planning, and brand-consistent digital assets. The result was a seamless transition into a strong standalone identity. Diamond Hire Group is now positioned as a modern, integrated equipment solutions provider with a cohesive brand ecosystem built for scalability, clarity, and sustained market confidence.

See our portfolio

Portfolio Rebranding Diamond Hire Group by naikreatif.digital

See the Rebranding Video

Portofolio DHG – Video Rebranding by naikreatif.digital

Alisa Alaina, Diamond Hire Group

“From the beginning, Naikreatif showed a strong understanding of our brand positioning. The project met our expectations, and the collaboration felt easy and well coordinated.”

Read:
– Naikreatif Professional Logo Design Service for Modern Brands